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Facts & Details on MBA Wine, Sustainability & Sales

Apply now and master your sales - sustainably!

Being  successful  in  business  has  long  ceased  to depend on product quality alone. Globalization, the opening of new markets, climate change, as well as changes in customer behavior are just a few examples of the areas that require   sustainable   business   management.   Those  who  want  to  be  successful  both  domestically and internationally have to be able to recognize and analyze opportunities in the marketplace – and seize on them with a sustainable approach.

Benefits of the program

  • Work full-time and study part-time in convenient block sessions.
  • Gain know-how in sales and sustainable business management combined with expertise in wine.
  • International team of instructors.
  • Individual guidance provided.
  • Interactive teaching style with current, topical case studies.
  • Focus on research and practical application.
  • Well-established networks for further personal and professional development.
  • Open to Bachelor degree holders and those with industry qualifications.
  • Fully conducted in English.
  • Direct knowledge transfer to the company through project work


The Master of Business Administration (MBA) Wine,  Sustainability  &  Sales  provides  an  internationally  oriented  program  of  study  for  working  professionals,  focusing  on  sustainable  management  and  sales  concepts.  Problem-solving  strategies  and  business  methods  are  taught  using  real-world  examples  from  today’s wine industry.

In addition to the classic business administration content of a traditional MBA, the program places a focus on sales, as wel las environmental, social, and economic sustainability. Students also receive intensive instruction in the latest developments in the international wine market, consumer research, and sensory analysis of wine. At the same time, students also become well acquainted with the world of international wines, their special features, and sensory characteristics. Check out the curriculum for details!

The Master’s program is targeted at both ex-perienced professionals from the wine industry, as well as those interested from related and non-related fields who want to develop professionally and learn how to help their companies compete sustainably in the international market.

The two-year, part-time program can be completed with only 36 on-campus days of attendance at Weincampus Neustadt – a flexible lecture schedule that allows students to continue working. On-campus weeks, which are run as workshops, take place during the first three semesters. In the fourth semester, students research and write their Master’s thesis. To ensure the practical relevance of the educational program, students are taught with the latest findings from academic research and work with case studies and lectures on current topics from the business world in general and the wine industry in particular. Students bring a variety of perspectives from their own diverse backgrounds to the classroom, which enriches the educational experience and helps them build networks to expand their professional horizons.

Located in the heart of the German Wine Route, the Weincampus Neustadt with its modern equipment, idyllic location and the simultaneous proximity to German metropolitan areas is the perfect place for part-time studies with a focus on sustainable management and wine.

Have questions? Please get in touch with the program manager Ms. Janina Dorn ( janina.dorn@ 8< SPAM-Schutz, bitte entfernen >8 hs-lu.de ) at the Weincampus Neustadt. She will be happy to answer any questions you may have and assist you in the application process.

Program Facts

  • Academic degree: Master of Business Administration (MBA)
  • Focus: Wine, Sales, Sustainable Management,
  • Program length: 4 semesters of study while working.
  • Language: English (exams can be completed in German upon request).
  • Maximum number of participants: 20.
  • Semester begins: September 1st.
  • Degree program begins:October/November.
  • Lecture period: Blended Learning, with minimal on-campus presence in semesters 1–3. Master’s thesis is written and defended during the 4th semester.
  • Normally 2 week-long block sessions per semester, from Monday–Saturday.
  • Tuition fees: 14,000€ for EU students; 19,000€ for non-EU students.
  • Tuition fees to be paid per semester (i.e. 3,500€ or 4,750€, respectively). In addition to this, students also must pay the semester fee for the University of Applied Sciences Ludwigshafen am Rhein. Check out the early bird conditions!
  • Costs for travel, meals, and accommodations not included.

We are glad to provide you with individual advice on the program. Please don't hesitate to contact us for support.


schedule mba wss

Presence dates for program start in winter semester 2019/20 will be announced soon.

No on-campus presence during grape harvest and worklaod peaks in the wine business!

 *Schedule might be subject to change.

Accreditation and Degree

The master program "MBA Wine, Sustainability & Sales" at Weincampus Neustadt was successfully accredited. The FIBAA (Foundation for International Business Administration Accreditation) gave the quality seal according to the standards of the German Accreditation Council.

After successful graduation, the state-recognized University of Applied Science - Ludwigshafen on the Rhine awards the internationally recognised degree "Master of Business Administration (MBA)".

FIBAA quality seal
FIBAA quality seal
FIBAA quality seal
FIBAA quality seal


Ms. Janina Dorn
Program Manager

Breitenweg 71
67435 Neustadt a. d. Weinstraße


 +49 (0) 6321 671-256

 +49 (0) 6321 671-514

janina.dorn@ 8< SPAM-Schutz, bitte entfernen >8 hs-lu.de

Alle Bewertungen lesen

The right choice for my career

mba student

"I decided on the MBA because in the past I have always chosen further training paths that have concentrated more on the commercial part. With the MBA, I now have the opportunity to get to know the wine world and markets in all their facets. In addition, this course of study places great value on internationality. Important and current topics, such as sustainability, are treated just as intensively as strategic management. It's the right choice for my personal career."

Annkatrin, MBA student, Office Manager at a German wine cooperative