Our master students had to work intensively in groups this week on the "The French Paradox".
This interactive business game is dedicated to the wine sector and one of the specificities of this simulation is to propose a general approach of the marketing, linked to finance, strategy and human resources, in a sustainable spirit.
After three days the students have to present their results and explain how the decicions they made during the simulation affected their business. The module is led by Prof. Pierre Mora from Kedge Business School in Bordeaux.
We hope our students enjoyed the challenge!
Photocredit: Weincampus Neustadt.