High temperatures in the lecture hall, but our master students give full commitment. In the module Marketing Management with Prof. Dr. Edith Rüger-Muck, the task was to develop a wine brand including market launch. But which market is the most suitable? Canada or Colombia? Our MBA students developed strategies with the help of a modern eye-tracking device and presented their results in interactive role-plays.
With the lecturers Prof. Dr. Johannes Kals of the university Ludwigshafen, the consultant Frode Hobbelhagen and the winegrower Richard Grünewald continues the week with the module Sustainable Business administration. How can you measure sustainability in a company? And what's the difference between sustainable and ecological winegrowing? These and many other exciting questions are part of the lectures.